Cross-Channel Customer Engagement, Powered by Braze
Perspectives on marketing, branding, performance, and digital experiences - from the that&co team and industry leaders.
The opportunity
Most brands are good at winning customers and far less equipped to keep them. Messaging lives in disconnected tools, campaigns go out one-size-fits-all, and there's no single view of the customer journey — so engagement drops, repeat purchases stall, and acquisition costs keep climbing. The brands that win long-term are the ones that turn scattered data into relevant, well-timed, cross-channel conversations.
Our approach
As a Braze partner, That&Co bridges that gap. We combine our retention-marketing expertise with Braze's enterprise engagement platform to build coordinated, behavior-driven journeys that move customers from first touch to loyal advocate. We handle the strategy, the segmentation, the creative, and the optimization — turning the platform into a working retention engine rather than just another tool.
Why Braze
Braze powers real-time interactions across email, SMS, push, WhatsApp, and in-app messaging, unified through journey orchestration and AI-powered decisioning. It's a natural fit for That&Co: we already specialize in retention marketing, and Braze gives us the reach and intelligence to deliver it at scale — the same engine trusted by global brands like Wyndham Hotels, Canva, and Pizza Hut.
What this partnership lets us offer you
With Braze, That&Co can now provide:
- Cross-channel campaign management — coordinated email, SMS, push, in-app, and WhatsApp messaging from a single platform, so your brand speaks with one consistent voice everywhere.
- Customer journey orchestration — multi-step, automated lifecycle journeys (onboarding, post-purchase, win-back, VIP) that guide customers from first touch to loyal advocate.
- Audience segmentation & personalization — behavior-based segments that ensure every message reaches the right person at the right moment.
- AI-powered optimization — using Braze's decisioning tools to test, learn, and continuously sharpen what's working.
- Conversion-focused creative & design — on-brand email and messaging creative built specifically for Braze delivery.
- Strategy & ongoing management — from setup and migration to day-to-day campaign execution and reporting.
Who it's for
Brands that are winning customers but want to keep and grow them — particularly [your target verticals, e.g. "DTC, e-commerce, and subscription businesses"] ready to graduate from one-off campaigns to intelligent, cross-channel retention.
The That&Co difference
With 50+ businesses served, a 98% success rate, and a specialism in retention marketing, we pair proven strategy and creative with one of the most powerful engagement platforms available.
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Whether you’re implementing a new MarTech platform, improving customer retention, or looking for a long-term growth partner, we’ll help you connect strategy, technology, and creative into one scalable system.
